Introduction

What is Kango?

Kango is a platform for link building. It is designed to make link building easy for both beginners and advanced users. Kango consists of two parts: Platform and Serviced. You've probably landed on this page because you've created an account and want to know how to use the platform. Our Serviced department is only relevant if you want to completely outsource your link building to us. For this, please contact us via info@gokango.com.

If you use the platform, you can perform all your link building activities yourself. This is ideal if you have time available, as it saves you costs. It's not complicated to do your own link building. If you go through this documentation from start to finish, you'll have all the necessary information to perform your own link building.

Why this documentation is so important

Link building is often seen as something complicated, while it's not. It's a process that you can learn and execute. This documentation is created to help you understand link building and perform link building activities. After going through this documentation from start to finish, you can perform link building yourself from beginning to end, just as it would be done if you were to leave it to a link building agency. If you eventually find that you don't have time to go through this documentation, you can always contact us for help.

You can also use this documentation to get a better idea of what you're actually paying for when you purchase a backlink. A good backlink needs to meet a large number of criteria. In the chapter Finding Publishers , you'll find an overview of the criteria that a backlink needs to meet.