Communicating with Publishers

Direct Publisher Communication

Kango is the only platform that enables you to communicate directly with publishers. We believe in transparency and have found that open communication leads to better outcomes for your link building campaigns.

Why Direct Communication Matters

Direct communication with publishers offers several key advantages:

• Clarify Requirements: Discuss your specific needs and expectations directly with the person who will publish your content
• Faster Resolution: Address questions or concerns without intermediaries slowing down the process
• Better Content Placement: Collaborate on the best placement for your link within the publisher's content
• Build Relationships: Develop ongoing relationships with publishers for future opportunities
• Increased Transparency: Gain insight into the publication process and timeline

How to Communicate with Publishers on Kango

Once you've identified a publisher you'd like to work with:

1. Navigate to the publisher's profile
2. Click on the "Message" button
3. Compose your inquiry or request
4. Receive direct responses through our secure messaging system
5. Continue the conversation until all details are finalized

Best Practices for Publisher Communication

To ensure productive conversations with publishers:

• Be Clear and Concise: Clearly state your requirements and expectations
• Provide Context: Explain your goals and why their site is a good fit
• Ask Questions: Don't hesitate to inquire about their audience, content guidelines, or publication process
• Respect Their Expertise: Publishers know their audience best—be open to their suggestions
• Respond Promptly: Timely responses keep the process moving efficiently

Our Commitment to Transparency

As an open and transparent company, Kango believes that removing barriers between advertisers and publishers creates a healthier link building ecosystem. Direct communication is just one way we demonstrate this commitment.