SEO Metrics

Understanding the metrics used on Kango helps make informed linkbuilding decisions:

Understanding Domain Metrics

Overview of Different Metrics:

• What each metric measures
• How metrics complement each other
• Limitations of individual metrics
• How to evaluate metrics in combination

Metrics Evolution:

• How metrics change over time
• What causes metrics to increase or decrease
• How to track metric changes
• Setting realistic expectations for improvement

Rel Rating Explained

Rel Rating Scale:

• 1-5 scale explanation
• Factors that determine Rel Rating
• How Rel Rating affects link value
• When to prioritize Rel Rating over other metrics

Interpreting Rel Rating:

• IR (Irrelevant) vs R (Relevant) indicators
• When to use nofollow vs follow links
• Balance of Rel Rating in your backlink profile
• Industry benchmarks for different niches

CF and TF Metrics

Citation Flow (CF):

• Definition and calculation method
• Scale interpretation (0-100)
• Relationship to link quantity
• Typical values by website type

Trust Flow (TF):

• Definition and calculation method
• Scale interpretation (0-100)
• Relationship to link quality
• Topical Trust Flow categories

CF/TF Ratio:

• Ideal CF/TF ratio
• Warning signs in CF/TF relationship
• How to improve TF relative to CF
• Industry benchmarks for different niches

REF and Traffic

REF (Referring Domains):

• Definition and importance
• Relationship to domain authority
• Quality vs quantity considerations
• Diversity in referring domains

Traffic:

• Traffic measurement methodology
• Correlation between traffic and link value
• Seasonal variations in traffic
• Evaluating traffic quality vs quantity