Search Features

Understanding Kango's Contextual Search

Kango's search function goes beyond traditional keyword matching to help you find the most relevant publishers for your link building campaigns. Unlike standard search tools that only look at URLs or meta descriptions, our contextual search engine:

• Analyzes the full content of publisher websites
• Understands the context and topics of each publisher's content
• Identifies semantic relationships between your search terms and publisher content
• Matches publishers based on relevance to your industry and target audience

This contextual approach helps you discover publishers that are truly relevant to your niche, even if they don't explicitly mention your keywords in their site description.

Using Advanced Search Filters

To get the most out of Kango's search functionality, take advantage of our comprehensive filtering options:

Niche/Industry Filters

• Select specific industries or topics relevant to your campaign
• Filter by content themes and subject matter expertise
• Find publishers that align with your brand values and messaging

Domain Metrics

• Rel Rating: Our proprietary metric for publisher quality and relevance
• CF (Citation Flow): Measure of link equity and influence
• TF (Trust Flow): Measure of trustworthiness and authority
• REF: Number of referring domains pointing to the publisher
• Traffic: Estimated monthly visitors to the publisher's site

Price Range

• Set minimum and maximum budget parameters
• Filter by cost-effectiveness and ROI potential
• Find publishers that fit within your campaign budget

Link Attributes

• Filter by Follow/NoFollow status
• Select specific link placement options (in-content, sidebar, author bio)
• Filter by anchor text restrictions or allowances

Geographic Targeting

• Target publishers by region or country
• Filter by language options
• Focus on local or international reach based on your campaign goals

Search Techniques for Better Results

Boolean Operators

Refine your search with these operators:

• Use quotation marks for exact phrase matching: "digital marketing"
• Use AND to require multiple terms: finance AND technology
• Use OR for alternatives: health OR wellness
• Use NOT to exclude terms: marketing NOT social

Semantic Search Tips

Our search engine understands related concepts, allowing you to:

• Search for broader topics to discover niche-relevant publishers
• Find publishers in adjacent industries that reach your target audience
• Discover unexpected but highly relevant placement opportunities

Saving and Managing Searches

To streamline your workflow:

1. Save your most effective search queries for future use
2. Create search templates for different campaign types
3. Set up alerts for new publishers that match your criteria
4. Export search results for team collaboration or analysis

Finding Hidden Opportunities

One of Kango's most powerful features is the ability to discover unexpected publishers that can deliver excellent results for your campaigns:

Benefits of Discovering Unexpected Publishers

• Expand your reach beyond competitors' focus areas
• Access untapped audiences with interest in your niche
• Diversify your backlink profile for more natural SEO growth
• Reduce competition for placements and potentially lower costs
• Increase brand visibility in related but unexplored spaces

Analyzing Search Results

When reviewing search results, consider these factors:

1. Relevance Score: How closely the publisher matches your search criteria
2. Content Quality: Review sample articles to assess writing quality and style
3. Audience Alignment: Evaluate if the publisher's audience matches your target market
4. Metrics Balance: Look for a good balance of authority, trust, and traffic
5. Price-to-Value Ratio: Consider the cost relative to the publisher's metrics and audience

Best Practices

• Start with broader searches and gradually refine with filters
• Experiment with different search terms to discover varied publisher options
• Review publisher profiles thoroughly before making decisions
• Consider both obvious matches and unexpected opportunities
• Use saved searches to maintain consistency across campaigns
• Regularly update your search criteria as your SEO strategy evolves

By mastering Kango's search features, you'll be able to find the perfect publishers for your link building strategy, including valuable opportunities your competitors might miss.